If you're an entrepreneur or online business owner, you're familiar with the concept of a product stack. A product stack is a series of products and services you offer, each building upon the previous one to provide more value and benefit to your customers. At the bottom of your product stack is usually a low-priced, introductory product, like a mini-course. But where does your mini-course fall in your product stack, and how can you use it?
First, let's define what we mean by a mini-course. A mini-course is typically a short, focused training that teaches your customers a specific skill or helps them solve a particular problem. It's usually delivered through a series of videos, worksheets, and other resources, and it's designed to be completed in a short amount of time, usually a few days or a week.
Now, let's discuss where your mini-course fits into your product stack. Your mini-course should be the first step in your customer journey. Your low-priced, introductory product helps potential customers get to know you, your brand, and the value you can provide. It's designed to be an easy "yes" for your audience, so they can dip their toe in the water and see if they want to dive deeper into your offerings.
Once your customers have completed your mini-course, they should be primed and ready to take the next step in your product stack. This might be a more comprehensive course, a coaching program, or a high-end service. Your mini-course should provide a taste of what's possible but leave your customers wanting more.
But what if you still need to get a product stack? If you're starting, your mini-course can still be incredibly valuable. It can help you build your audience, establish yourself as an authority in your niche, and test the waters to see your customers' interest. As you develop more products and services, you can use your mini-course as a starting point and build your product stack from there.
So how can you use your mini-course to your advantage? Here are a few tips:
Make sure your mini-course aligns with your brand and niche. Your mini-course should be a natural extension of what you offer and speak directly to your target audience's needs and desires.
Use your mini-course to build your email list. Offer your mini-course as a lead magnet, and require people to opt-in to your email list to access it. This will help you build a targeted list of potential customers you can market to.
Offer your mini-course at a low price point. Your mini-course aims to provide value and build trust with your audience, not to make a considerable profit. Keep the price down, so it's an easy "yes" for your customers.
Promote your mini-course through social media and other marketing channels. Use your mini-course as a way to attract new customers to your brand. Please share it on social media, guest post on other blogs, and run Facebook ads to reach a wider audience.
In conclusion, your mini-course is a valuable tool in your product stack. Your introductory product helps build trust with your audience and primes them for the next step in your customer journey. Using your mini-course strategically, you can make your email list, attract new customers, and establish yourself as an authority in your niche. So if you still need to create a mini-course, now is the time to start!
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