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Dads Supporting Dads: Strength in Brotherhood
In today’s world, the role of a father carries immense responsibility. Fathers are providers, protectors, and role models — but even the...
Kirk Carlson
25 minutes ago1 min read


Where Are All the Military Vets?
First and foremost—thank you for your service. The question “Where are all the military vets?” is more than just a callout, it’s an...
Kirk Carlson
3 days ago1 min read


From 380 to 50,000: Building a Movement for Military Justice
The Reasonable Ranks campaign has reached 380 signatures —a powerful start toward creating meaningful reform in military discharge...
Kirk Carlson
5 days ago2 min read


PRODUCTIVITY IS NEVER AN ACCIDENT It’s Built with Purpose, Planning, and Persistence
In a world filled with distractions and endless to-do lists, real productivity doesn’t happen by chance. It’s not about luck or simply...
Kirk Carlson
6 days ago2 min read


If You’re Not Tracking, You’re Just Guessing — and Guessing Doesn’t Get Results
In every arena of life—fitness, finances, leadership, or personal growth—there’s a painful truth that separates the successful from the...
Kirk Carlson
6 days ago2 min read


This Mistake Keeps Teens from Becoming Leaders
In today’s fast-paced world, we celebrate talent, confidence, and ambition. Yet too often, we overlook one critical flaw that holds many...
Kirk Carlson
6 days ago2 min read


Hold the Standard: Why Fitness in the Firehouse (or Department) Isn’t Optional
Most of the guys at your department aren’t out of shape because of the job. They’re out of shape because somewhere along the line, the...
Kirk Carlson
6 days ago2 min read


Want to Join the Military One Day? Start HERE. 🪖
For many teens, the dream of serving in the military, law enforcement, or firefighting begins long before the uniform. But few realize...
Kirk Carlson
6 days ago2 min read


Embrace Your Imperfections: The Real Secret to Joy
In a world obsessed with filters, perfection, and polished presentation, there’s something refreshingly powerful about simply being real....
Kirk Carlson
Aug 222 min read


Answer the Call: Your Mission Awaits
In every generation, there are a few who refuse to be average. They don’t wait for opportunity — they create it. They don’t follow the...
Kirk Carlson
Aug 221 min read


Go Out and Bring Meat Back to the Cave — A Modern Warrior’s Call to Leadership
“Go out and bring meat back to the cave.” This primal call echoes through time as more than a phrase — it’s a powerful metaphor for...
Kirk Carlson
Aug 222 min read


Back to School with Confidence: Join the JLBC Cadet Corps Today
As students across Riverside, Corona, and San Diego gear up for another school year, one local program is stepping up to ensure they...
Kirk Carlson
Aug 222 min read


Attention Riverside, California: The Next JLBC Cadet Corps Cycle Is Almost Here!
Are you ready to level up your life? 📣 The JLBC Cadet Corps is back—and it’s bigger, bolder, and better than ever. If you’re in...
Kirk Carlson
Aug 222 min read


THE CALMER YOU ARE, THE CLEARER YOU THINK
🧘♂️ Let your decisions come from a place of peace, not reaction. ⸻ In a world fueled by urgency, outrage, and overreaction, calm is a...
Kirk Carlson
Aug 212 min read


I Don’t Go to the Gym for Attention… I Go to War With the Parts of Me That Gave Up Before
In a world obsessed with appearances, clout, and comparison, there’s a quiet kind of discipline that doesn’t care about who’s watching—it...
Kirk Carlson
Aug 212 min read


JLBC Cadets: I Am Not Here to Survive — I’m Here to Dominate
In a world that often tells young women to stay quiet, blend in, or wait their turn, the JLBC Cadet Corps empowers them to lead, take...
Kirk Carlson
Aug 212 min read


Become That Man: The Rise of a Purpose-Driven Life
#Faith #Family #Fitness #PurposeDriven #BecomeThatMan In a world full of distractions, doubt, and detours, there’s a version of manhood...
Kirk Carlson
Aug 202 min read


JLBC Cadets: Building Tomorrow’s Leaders Today
#CadetLife #FutureLeaders #StayReady In today’s world, the demand for strong, disciplined, and resilient leaders has never been greater....
Kirk Carlson
Aug 202 min read


DADS SUPPORTING DADS: The #DadsSupportingDads Movement
By Covenant of Courage In a world that often puts pressure on men to stay silent, stay strong, and carry the weight alone— fatherhood can...
Kirk Carlson
Aug 202 min read


Covenant of Courage and JLBC Cadet Corps: Building Resilient Leaders and Stronger Communities
In a time when resilience, leadership, and community service are more vital than ever, Covenant of Courage and the JLBC Cadet Corps are...
Kirk Carlson
Aug 202 min read
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