The Full Story
Digital Marketing Strategies for the Fitness Industry
Never has there been more emphasis on customer experience before. Great customer experience is an amazing marketing strategy, in a time where companies are experiencing more and more competition every year. The world is constantly evolving, it seems that more people are beginning to take health seriously: with the rise of veganism, vegetarianism and by the number of new gyms that are opening.
Influencer Marketing
In short, influencer marketing is a form of social media marketing, whereby a company endorses a person or company that has a large social influence in their field. The fitness industry is one of the biggest examples of influencer marketing out there today.
Search Engine Optimisation & Google Ads
Never underestimate the power of the words you use. Search engine optimization (SEO) is a decisive component of any digital marketing strategy. It’s what allows you to be organically seen, which can exponentially increase your customers, and therefore profits, as well as limiting the amount of money you would subsequently need to spend on other advertising means to reach the same number of customers.
