A long time ago, I only got clients from referrals/word of mouth/networking events.

A long time ago, I only got clients from referrals/word of mouth/networking events.

Then, I would go into “delivery mode,” the pair of hands for every client. So the outreach, networking, marketing, etc., would grind to a halt. So then I would try to hire, Which meant I was giving all the profit to a subcontractor. So I had to go and network and ask for referrals, And then I would go into delivery mode.

It was a vicious cycle of hustling, delivering, then hustling again.

The problem was I had literally built a business that required me to be the central “lynchpin” around which everything revolved.

There was no trick or hack I could use to get myself out of it.

The entire business model was broken.

So, we had to build a better, more scalable model from the ground up.

We went from: