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Writer's pictureKirk Carlson

Friend, when I started my business, I felt like nothing was consistent.


Hey,

Friend, when I started my business, I felt like nothing was consistent.

Sure, I had a client here and there, and some money was coming in, but it was barely enough to keep me hanging on.

I tried all the things, but it felt like I never had a system I could rely entirely on to fill my client roster and programs.

I was frustrated from falling short of my goals month after month and seeing others skyrocket past me.

Eventually, I hit a wall.

Friend, But I knew what I had to do.

It was a quiet morning before the kids were up.

Friend, I was sitting with a cup of coffee, my laptop, and two sheets of paper in my hands at my kitchen table.

I finally had the courage, to be honest with myself and look at my finances.

On one sheet of paper lists the goals I had scribbled for the year, and on the other was a printout of the sales I’ve made.

They weren’t even close.

I felt defeated. Embarrassed. And I broke down into tears.

I was feeling sorry for myself.

You are questioning if I am cut out for this.

But then it hit me.

I am not a quitter.

I will not let my kids see that quitting is an option.

I CAN do this, and I WILL do this.

But what was I missing?

As I was penning my thoughts, I remembered a conversation I had with one of my mentors when I worked in corporate.

Across the table, over a glass of wine, I had asked her, “Bev, what’s the secret to success?”

She leaned in and said the answer was simple.

I waited with bated breath.

Bev continued, “business is about relationships.”

Part of me felt frustrated because I didn’t get an earth-shattering answer.

But now I know the truth that holds behind this statement.

I was doing all the right things, but it was very mechanical.

I had my checklist of everything I had to do each week.

Did I get xx number of calls booked? Check.

Do I have xx number on my list? Check.

Did I hit xx% of the open rate on my emails? Check.

Did I make xx posts this week? Check.

It all felt like a routine to me.

Somewhere along the way, I lost my heart behind why I did what I did.

Where was my connection and relationship with the humans on the other side of those stats?

I lost sight of that.

I lost sight of why I started my business to begin with.

And here I was making it all about me, what results I was getting, and what goals I was not hitting.

Enough of that!

I sat with a new question, “how can I build relationships and create connections online?”

When I finally connected the dots, it changed my life

I went from falling short on my goals month after month to immediately having a $30k month!

(To put in perspective, I had never even had a $10k month before that!)

Want to know how I did it? Stay tuned tomorrow, and I’ll explain what I realized and what happened next

xo

Kirk

P.S. Want to jump ahead on the strategy I used to hit my goals month after month? I’m hosting a training series on exactly how I did it soon! Friend, Click the button below and save your spot today!


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