Get ready, Warrior...
Friend, Over the next couple of weeks, we’re going to send you some free resources to help you:
Build your confidence around coaching nutrition (even if you’re brand-new at this)
Explore seven different coaching business models—and see which ones might work for you
Help people move closer to their health and fitness goals (even if you’re not yet a coach)
Attract the right kinds of clients—without using pushy sales tactics or becoming a social media guru
Let’s kick things off immediately by discussing some of the biggest concerns you may have right now—and ways you can overcome them.
Friend, Over the past couple of months, we’ve spent dozens of hours speaking with aspiring, new, and experienced coaches.
Four main themes started to emerge in these conversations. Now we’d like to offer you our perspective in hopes that it helps you move closer to whatever goals you have.
Let’s dive in…
1. Many people are seeking more stability in their careers right now.
After 2+ years of a worldwide pandemic—combined with societal unrest, international conflict, and economic woes—some things that once felt unshakeable have given way to massive forces of change.
Entire industries have been affected (including ours).
If you’re a coach, you’ve seen this firsthand…
Maybe you’ve moved some or all of your services online or adapted your packages to fit the changing needs of your clients. (Our hats off to you. This is no easy feat.)
Whether you’ve been coaching for years, or you’re just looking to get started, the question now becomes…
How do you set yourself up for solid, long-term success in an environment that may feel unstable at the moment?
Friend, We certainly don’t have all the answers, and no one can predict the future.
But here’s what we’ve seen hold true over the past two decades of working with some of the brightest minds in the health and fitness industry:
The coaches who continue to succeed—no matter what happens in this industry or the economy at large—are the ones who build a set of coaching skills that make the most significant difference for the people they serve.
These coaches continue to invest in themselves, which shows in their results and reputation.
Your takeaway:
Friend, The more value you can offer your clients, the better results you’ll get for them, and the more secure your coaching career will be.
There’s simply no better way to ensure both short-term and long-term success.
2. Coaches (and those who’d like to coach) often struggle to answer questions about nutrition.
It happens all the time…
Because you’re into fitness or nutrition, people hit you with questions like “Are red meat and eggs safe?” or “Should I focus on counting calories, or macros, or both?”
You want to help, so rushing in and giving a definitive answer can be tempting.
Friend, But how do you know that what you’re saying is based on sound evidence?
How do you wade through the ocean of nutrition information (and misinformation) out there and determine what’s legit?
And how do you go beyond the information—so you can help someone make the changes needed to bring meaningful results?
Warrior, The good news is: You don’t need to spend countless hours researching nutrition to help people improve how they eat, feel, look, and live.
Fortunately, well-qualified leaders in this field have worked hard for you. They’ve built a solid foundation of knowledge based on what’s working for real people in the real world.
And you can leverage their knowledge when you advise others.
Your takeaway:
If you want to give evidence-based, client-tested nutrition advice without ever having to second-guess whether it’s “right”...
Friend, It’s worth investing your time and effort into a reputable nutrition education program.
3. Some people feel “stuck” right now.
They’re passionate about health, fitness, and wellness. Friend, But they aren’t sure how to turn their passion into straightforward steps that lead to a rewarding career or side business that gives them the freedom and flexibility they want.
The perceived overwhelm of “changing careers” is enough to keep many people from taking any action.
But here’s the thing…
Friend, You don’t have to “quit your job” to start coaching nutrition. You can start small, on the side, and see where things go.
And you can coach from literally anywhere in the world. People are now more comfortable working with a coach online, so you don’t have to be tied to a single location.
You also don’t have to “reinvent the wheel” when figuring out what kind of coaching you’ll offer, how to price your services, and where to find clients.
Some great resources (along with literally thousands of coaches) can point you in the right direction.
Your takeaway:
You don’t have to drop everything—or risk anything—to start coaching nutrition. With just one client, you can begin to slow and build from there.
If it turns into something you’d like to do full-time, great! We know tens of thousands of coaches who are doing just that.
Or, if it turns into a side gig or passion project for you, that’s great too!
Few vocations are as flexible for your schedule and preferred lifestyle as coaching.
4. Many people wonder, “Can I do this?”
It may surprise you that even some of the most experienced coaches sometimes battle imposter syndrome. So it isn’t unique to new and aspiring coaches.
This feeling of being an “imposter” comes in standard packages:
“I’m not smart enough / fit enough / experienced enough.”
“I’m nervous about putting myself out there.”
“I’m afraid that I won’t be able to get any clients.”
As much as we’d love to say there’s a magic formula for overcoming self-doubt and insecurity, that’s not the case.
But we can tell you what we’ve seen firsthand with thousands of people around the world who’ve started coaching nutrition:
Despite their initial fears and self-doubt, they took the first step anyway… then another… then another.
They quickly realized they didn’t have to “know it all,” They could rely on trusted resources and a community of helpful peers to guide them.
With some practice, before long, their coaching skills started to feel like second nature. And their confidence continued to grow.
Today, they’re impacting people’s lives in more significant ways than they ever could’ve imagined.
Your takeaway:
Friend, Just because you feel like an “imposter” doesn’t mean you are one. Your confidence will slowly build when you start taking action, even if it’s small.
With some time, you’ll look back with a smile as you see how far you’ve come and how many people you’ve helped.
In other words…