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Here's how to do outreach - even to strangers - that doesn't cringe.


What if it were possible to have conversations with your perfect future clients without feeling like a sleaze or a pest?


Here's how to do outreach - even to strangers - that doesn't cringe.


Cold Outreach. Cold outreach happens when you contact someone you have had no interaction with in the past. These are uncomfortable and unwelcome conversations. I do not recommend doing this.


Warm Outreach. Warm outreach is when you use your social and email data to identify new opportunities for conversations based on their warmth level and interaction with your content. It is comfortable and service based.


The Thirsty Messenger. This is usually the first mistake we all make when trying our hand at outreach. Do not send a message out of the blue to a total stranger. Establish a connection first and build affinity.


The Shirtless Trainer. A shirtless trainer is someone who is pushy and who doesn't seem to care about you at all. Do some research before you reach out so you can find the people who are perfect to work with you.


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