Leads are like oxygen for your business.
But 80% of owners are gasping for air.
Why?
Because they're one of the three owner-types, who don't know where their next breath is coming from.
Here's what they are and how to fix them:
1.) The Out-of-Control Owner
You're throwing random marketing efforts at the wall and hoping something sticks.
You have no time/desire/energy to think through marketing on a strategic level.
What prospects say: "I had no idea you did that / I don't know what you do."
The Fix: do something different. Do the opposite of what you've been doing—Zig when everyone else zags. You have to get noticed—otherwise, nothing changes.
2.) The Invisible Owner
Your business is entirely dependent on word-of-mouth referrals.
You have clients but no predictability in how many leads come in from one month to the next.
What prospects tell you: "Where were you six months ago? I already found a solution."
The Fix: do something different. Do the opposite of what you've been doing—Zig when everyone else zags. You have to get noticed—otherwise, nothing changes.
3.) The Commodified Owner
You want to say 'no' to less-than-ideal clients/customers but aren't sure you have a way to replace them.
You're undercharging but feel like you have to so you can stay competitive.
What prospects say: "I can get it cheaper from someone else."
The Fix: raise your prices eventually. First, you need to increase your lead volume. More volume means optionality. Saying 'no' is easier when you've got options.
. . . .
If you're a biz owner, founder, or entrepreneur making at least $10,000 a month and want to add three more dream clients to your most expensive offer.
Reply to this post, and I'll help get you to the next level.
Kirk