There are three types of buyers in your pipeline at any given time.

Hey Warrior!

There are three types of buyers in your pipeline at any given time.

the ones who are ready to buy from you RIGHT NOW;

the ones who will be prepared to purchase from you soon need to go through their process first, and

those who need to marinate for a while in your secret sauce.

And while finding new clients now is always the goal, a sale today can come from any of those three types of buyers.

Which is where a lot of us get turned around. We focus so hard on the ones ready to buy right now we neglect to keep the ones that need to marinate covered in sauce.

Here's some math :

Let's say you have an audience of 200 per