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Unleash the Power of BILL: Overcome the Top 5 Sales Objections and Close More Deals

Title: Unleash the Power of BILL: Overcome the Top 5 Sales Objections and Close More Deals

Subtitle: Turn "Sounds great, but..." into "Hell yea!" with these simple tips


Picture this: you're in the middle of a sales call, everything seems to be going smoothly, and your potential client appears on board. But then hit you with an objection - they can't afford your services. Suddenly, your confidence falters, and you're left scrambling for a response.

Don't worry; we've all been there. Failing to overcome objections can be costly, but with the proper preparation, you can handle them like a pro. In this article, we'll introduce BILL, a handy acronym to remember the top 5 objections you might face during a sales call. With these insights, you can prepare in advance, boost your confidence, and increase your chances of closing the deal.

Introducing BILL: The Top 5 Sales Objections

My friend Tom taught me an easy way to remember the five most common sales objections you might encounter during a call: BILL. By being aware of these objection types, you can save yourself from being caught off guard and prepare responses ahead of time.

Here are the top 5 objections encapsulated by BILL:

  1. Money: "I don't have the money."

  2. Authority: "I don't have the authority to make this decision alone."

  3. Time: "I don't have the time."

  4. Trust: "I'm not sure if I can trust you."

  5. Ego: "I don't need this, I already know everything."

Preparing for Success: Addressing Objections

To tackle these objections, take some time before your next call to prepare answers to each of them. By having a strategy in place, you'll feel more confident and equipped to handle any hurdles your potential client might throw at you.

We'll share our 'Framework' in our upcoming email to give you a head start. This guide will provide insights on what to say in response to these objections, turning those "buts" into a solid "Hell yea!"


Mastering the art of overcoming objections is crucial to success in sales. By being aware of the top 5 complaints represented by BILL and preparing your responses, you'll boost your confidence and increase your chances of closing deals. Stay tuned for our upcoming email, where we'll share our 'Framework' to help you easily tackle these objections.

Remember, when it comes to sales, practice makes perfect. Keep refining your approach, and soon you'll be turning objections into opportunities for success. Happy selling!

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